SUSTAINABILITY
From the materials we use to how we ship our products, we’re committed to doing our bit for the planet.
We're all about putting our principles into practice, making fashion more responsible, and weaving a more sustainable future — for your wardrobe and the planet.
Purposely Designed
Beautifully Functional. Consciously Crafted.
We want people to buy less, but buy better. Every fabric we choose is a conscious decision—for the planet, for the people who wear our clothes and for the future we’re all part of building. We work exclusively with low-impact, biodegradable, and thoughtfully sourced materials that balance comfort, durability, longevity and environmental responsibility.
Our goal? Fewer pieces that do more. Designed to last. Made to be loved.
Made To Order
Made in India
All garments are mindfully made-to-order in India. Here, Anjum Khan crafts each piece by hand, a process that includes cutting, pattern making, and grading.
Working within a made-to-order manufacturing model, we remain in contact with garments throughout the entire creative process. That means that once your order is placed, it’s consciously cut, assembled, and packaged just for you.
Why Made-to-order?
Because we believe fashion should be personal, not wasteful. Made-to-order means we only produce what’s needed—one garment at a time. This helps us avoid overproduction, minimize excess inventory, and use our materials more responsibly. Every fabric is chosen with intention and used with purpose—no surplus, no shortcuts.
When you invest in made-to-order clothing, you’re supporting a slower, more thoughtful way of making—one that values quality, craftsmanship, and conscious consumption.
Sustainable fabrics
Every fabric we choose is a conscious decision—for the planet, for the people who wear our clothes and for the future we’re all part of building.
We source fabrics from ethical suppliers who share our commitment to fair labor practices and are certified manufacturers, audited regularly to ensure compliance with local laws.
We work exclusively with low-impact, biodegradable, and thoughtfully sourced materials that are designed to live many lives, like organic cotton, hemp, TENCEL™ Lyocell, and recycled fibers keeping balance comfort, durability, longevity and environmental in consideration.
Learn more about our Sustainable fabrics.
Commitment To Quality
We think that the solution to more sustainable fashion lies not simply in using different fabrics, but also comes with longevity.
Longevity, to us, means combining timeless design with exceptional quality. From carefully sourced raw materials to skilled local production, every step is taken with purpose. We work with trusted suppliers and keep our process as local and transparent as possible—so we can stand behind every piece we create and have full confidence in our clothes and their ability to last.
We also obsess over the details. Small elements like zippers and buttons are often why clothes get discarded. That’s why we only use high-quality trimmings designed to endure wear and time—ensuring your pieces stay in your wardrobe longer and out of landfills.
Because better-made clothes are better for you—and the planet.
Empowering Local Artisans | Fair Wages
Our pieces are brought to life by the hands of skilled local artisans across India—many of whom have honed their craft over generations. From intricate stitching to delicate hand-finishing, their work reflects not just technique, but tradition, patience, and pride.
We partner directly with small independent artisans—ensuring they are paid fair wages and work in safe, supportive environments. This helps preserve India's rich textile heritage while creating dignified livelihood opportunities.
When you choose us, you're not just wearing a garment. You're wearing the story, skill, and spirit of real people who made it with intention.
When you shop with us, you're not just choosing better clothes—you're choosing a better way forward.
Responsible Packing
We believe that sustainability doesn't stop at the garment—it extends to how it's delivered to you. That's why each order is thoughtfully packed in a drawstring bag crafted from leftover fabric from our production process. These upcycled pouches not only minimize waste but also add a personal, reusable touch to your unboxing experience.
To further reduce our footprint, we ship all our pieces in a compostable, biodegradable box—made from natural materials that break down with minimal environmental impact. No plastic, no fluff—just responsible, conscious design from start to finish.
Thanks for choosing a brand that gives back—to people and the planet.