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THE BRAND

“The brand is a luxurious Womenswear fashion label epitomizing the lifestyle of today’s trendsetting women.”

Originally from India, Anjum Khan graduated from Symbiosis Institute of Design in 2016. To acquire comprehensive knowledge in Womenswear and gain global exposure, she pursued Masters from Istituto Marangoni, Milan, Italy in 2018. In 2020, she launched her fashion label with co-founder, Shehnaz Khan, who is an experienced Business Consultant. Shehnaz brings her expertise of Management, while Anjum takes care of the Fashion & Creative side.

ANJUM KHAN, the brand aspires to create a sophisticated and timeless beauty, that is luxurious and effortlessly feminine with a chic flair of empowerment symbolizing the “Women Of Now”.

Influenced by her time working and studying in Italy, she wanted to set her signature style in knitwear with hints of woven infusing the concept of sports & elegance. Fusing creative inspiration, the collections shines through eye-catching knitwear and statement luxury pieces that accentuate the constant search for new materials and manufacturing techniques in step with market trends. Further, the edits encompasses embroidery, inspiring to produce an elevated content of artisanal handicraft, workmanship,  craftsmanship and seamless execution.

Our brand sources the most noble yarns and materials from finest suppliers across the world to accommodate Anjum Khan’s high standards. We envision to be a designer brand that creates and delivers products which remain true to the values of our brand while confirming absolute commitment to quality and authenticity.

Our mission is to elevate the brand by providing today’s women – independent & self-reliant, cutting-edge fashion. We are further committed to evolve into a luxury fashion brand rooted in India, with global width and a commitment towards sustainability, creativity and highly personalized customer experience.